logogram)
and supporting devices commonly assembled within a set of guidelines.
These guidelines govern how the identity is applied and confirm approved
color palettes, typefaces, page layouts and other such methods of
maintaining visual continuity and brand recognition across all physical
manifestations of the brand.
Many
companies have their own identity that runs through all of their
products and merchandise. It appears consistently throughout the
packaging and advertisements.
The
story should explain why the design fits the organization and what the
design – in all of its elements – is intended to express.
